Whether it’s a design project or a photography assignment, I constantly hear that people “don’t have the budget,” or they ask if I’ll work for cheaper, or worse—if I’ll accept payment in “exposure” or some other intangible perk. Learning to say no to these clients is a critical skill. But still, it’s worth asking: Is there ever a time when it actually makes sense to work for free?

It all begins with an idea.

There are plenty of other careers that pay more and offer greater financial security. But the work we do fulfills us. We create because, for some reason, it speaks to us in a way others might not understand. However, when that passion becomes your full-time job, the line between hobby and profession begins to blur.

It all begins with an idea.

I’ve written about empathy more than once on this blog. It’s the first step in the design thinking process and, in my opinion, by far the most important. Whether you’re a designer, filmmaker, or any kind of creative, your work has to begin with empathy.

Finding a job in graphic design isn’t easy. It’s a competitive field that hasn’t seen much growth in recent years, and standing out is more important than ever. There are key traits you need in order to stand out beyond your work. I’m talking about the intangibles. What makes you good to work with? What qualities do you bring that add value to your team or clients? These are the things I focus on to differentiate myself in the job market.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.