How to stand out as a graphic designer in a competitive job market
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Finding a job in graphic design isn’t easy. It’s a competitive field that hasn’t seen much growth in recent years, and standing out is more important than ever.
Of course, your body of work needs to speak for itself. A strong portfolio filled with high-quality pieces that demonstrate experience and a range of skills will make you more appealing to employers and clients. This kind of portfolio takes time to build—but there are also key traits that go beyond the work itself.
I’m talking about the intangibles. What makes you good to work with? What qualities do you bring that add value to your team or clients? These are the things I focus on to differentiate myself in the job market.
You Can’t Just Be a Designer
Having a diverse skill set is essential today—not just within your discipline, but beyond it. It’s not enough to say you’re proficient in both print and motion design. What other capabilities do you bring to the table that expand your value?
For example, I’m a graphic designer, but I’m also a professional photographer. On top of that, I have experience in video production and social media. Even when applying for full-time design roles, those additional skills make me more appealing to an employer. They know I can contribute in more than one way.
This idea extends beyond creative ability. Maybe you’re great at building and managing teams—highlight that. You’re not just a designer; you’re a leader. Maybe you teach part-time at a college. That makes you a designer and an educator.
The reality is that no one wants to hire a one-trick pony. One way or another, you’re an investment. The more value you can bring to the table, the better your chances of being hired.
You Have to Be Willing to Learn
It should go without saying, but your learning shouldn’t stop with your degree. If you’ve chosen to work in a creative field, you’ve signed up for a lifetime of being a student.
Employers find serious value in someone who is willing—and excited—to grow with them. In interviews and client meetings, I’m always honest: I don’t know everything. But I am passionate about learning. I let people know that I’m committed to expanding my skills and keeping up with the ever-evolving industry. That mindset makes me someone worth investing in.
Being able to quickly pick up new tools, software, or processes shows that you’re adaptable and in it for the long haul.
You Have to Listen
Interviews and consultations often involve a lot of talking about yourself—but don’t forget to listen. Truly listening shows respect, builds trust, and reveals what the employer or client actually needs.
The first step of the design thinking process is to empathize—and there’s a reason for that. Empathy isn’t just hearing someone’s words; it’s stepping into their shoes. When you approach conversations with empathy, you better understand the problems they’re trying to solve. Then you can respond with meaningful solutions that match their goals.
Listening builds real connection—even on a professional level. Make eye contact. Nod with intention. Respond with ideas that show you’re paying attention and ready to take action.
The Bottom Line
Standing out as a designer is hard, especially in today’s market. But if you’re intentional about how you show up—by diversifying your skills, staying curious, and practicing active listening—you’ll prove your value in ways that go beyond the work in your portfolio.
Hi! My name is Peyton McKenzie.
I am a professional graphic designer, photographer and content creator.
I encourage you to explore my portfolio to get a better idea of the work I create. If you are interested in working with me or have inquiries of any kind, don’t hesitate to reach out over email.
